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One
Database, 12
Years,
315
Jurisdictions
&
400,000
Lawyers |
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by
Mark Whitney
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On
January 1,
1999 I
walked away
from a
sure thing and
started
TheLaw.net
Corporation.
Eighteen
months
later, as we
prepared to
release
version one,
I jumped on
the Internet
and rented
two
apartments
sight
unseen. |
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In the summer of 2000, my wife
and sons hauled out from New
England to San Diego, where we
lived in one apartment and
worked in the other. Shortly
thereafter my Dad went to a yard
sale and finally bought an
answering machine. To this day
it still plays the previous
owner's greeting. If you find
TheLaw.net easy to use, you have
my Dad to thank. It was designed
with him in mind.
On August 1, 2000 we started contacting attorneys and
sold 100 subscriptions our first
month on the promise of
delivering the service by Labor
Day. We made good on our promise
- barely - and TheLaw.net
Corporation has been cash
positive and self-sustaining
ever since.
Today nearly 400,000 attorney subscribers pay for access to
the database.
In our infancy all we had to sell was
content and price. In this
regard we played a meaningful
role in leveling the playing
field, promoting the rule of law
and preserving civil liberties
for everyday Americans by simply
ensuring that all local
practitioners could see all the
law at all times. Our philosophy
has always been, "Give everyone
the same tools and let the best
lawyer win!"
Things turned dramatically in our favor when we began
issuing the results of studies
that proved West statutes
annotated omitted relevant law.
It is only with the benefit of technology that we are
able to compare electronic
search results against West's
manmade taxonomy. Our recently
released "Apples
To Apples" case study
reveals the lack of continuity
between WestlawNext
search results and West's
revered Statutes Annotated.
Nearly 50% of the first ten
opinions identified as Most
Relevant by the
WestlawNext algorithm
receive no mention in
the annotations of the related
statute!
Today it's not about the quantity of results but the
quality of results. Who
can put the most cited, most
relevant, most binding opinions in
your hands in seconds?
TheLaw.net Corporation is in an ongoing
competition
with Canadian media
conglomerate Thomson Reuter's
(Westlaw) and British media
conglomerate Reed Elsevier
(Lexis) to see who can come up
with the best algorithm. More
accurately, since May 1, 2008,
West and Lexis have been forced
to play catch up. That was the
day we released our
game-changing version containing
our first-mover, best-of-breed
algorithm -
CiteTrak - and the rest
as they say, is history.
T.R. recently released WestlawNext, a database that
rents for as much as $3,400 an
hour and does not deliver the
detailed analytics and sorting
mechanisms provided by CiteTrak,
the algorithm undergirding
TheLaw.net
Equalizer 7. R.E. is working
on something dubbed "New Lexis"
so soon we'll get to see what
that's all about. We're pretty
sure it will still be really
expensive.
WestlawNext represents a tacit concession on the part
of Thomson Reuter's that it can
no longer primarily rely on 19th
century book browsing - on the
page or screen - and that it has
no choice but to drag its market
of large users into the world of
21st century computing where
the
task of finding the best cases
that construe your code and/or
concept is practically
administrative.
TheLaw.net is a true e-business. You won't read about
us in the trades. We don't waste
money on public relations or
traditional advertising. We
don't even have a sales staff.
If you're here it's because
we sent you an email or a friend
referred you.
We have a terrific inbound staff to field your calls
and emails on the off chance
this site is unclear or
inadvertently raises more
questions than it answers.
After the sale we go to work on earning your renewal, by
providing research and reference
support and any needed
individualized training for
free. You also enjoy unlimited
access to the
Ultimate
Portal and TheLaw.net
Virtual Assistant. If you
can't find it we'll find it for
you and deliver it to your
Inbox. If you're not getting the
results you want, we'll give you
the best query. If you need an
ALR and we don't have it, we'll
buy it for you and email it out
directly. Our goal is to ensure
you're never without a known
item of information!
There's one more thing you can't
do with Westlaw. You can't
sign up
online. You are less than
$50 a month and five minutes
away from completely changing
the way you think about the
retrieval,
selection and
validation tasks that define
legal research and perhaps best
of all, you don't have to do a
meet and greet with Willy Loman!
We look forward to being of service!
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